Hi, I'm Andrew, a research student at HEC Paris in France. I am interested in strategy research and organizational theory. Generally, my methods are quantitative in nature. I appreciate experimental design, as well as opportunities to work with panel data. Most of all, I enjoy working with a range of diverse datasets and data types, supplementing with spatial and textual data wherever possible.
I am in the process of getting my PhD which is co-funded by The HEC Foundation, the Didier Pineau-Valencienne (DPV) scholarship, and benefits from an Investments For The Future Program grant from the Agence Nationale de la Recherche (ANR).
- Feb 2023, I am beginning my PhD coursework in strategy.
Undergraduate Research Projects:
Social Presence
Developing trust in consumers who may have limited trust in institutions or are who are generally mistrustful of others…
Nutritional Labelling
Nutritional cues offer a unique way of influencing fast-food purchasing decisions, but until now have been under-explored…
Product Endosements
The use of product endorsements as heuristics by consumers in high involvement scenarios…
Retail Marketing
Charting the continued growth of private label brands the developing market context, their challenges and future path…
