Nutrition labels and fast food
Nutritional cues offer a unique way of influencing fast-food purchasing decisions, but until now have been underexplored. We find that consumers reject health information when it is overly detailed, or too abstracted, suggesting a delicate balance for food producers. Examples of such extremes and a more balanced example (center) are shown below. [Andrew Montandon & Chris Colli. British Food Journal, 2016] [Link]
Range of nutritional labelling methods, evaluated in a fast-food context.
