Andrew Montandon

Nutrition labels and fast food

Nutritional cues offer a unique way of influencing fast-food purchasing decisions, but until now have been underexplored. We find that consumers reject health information when it is overly detailed, or too abstracted, suggesting a delicate balance for food producers. Examples of such extremes and a more balanced example (center) are shown below. [Andrew Montandon & Chris Colli. British Food Journal, 2016] [Link]

Nutritional labelling methods.

Range of nutritional labelling methods, evaluated in a fast-food context.

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