About Me


I am a Strategy researcher with a background in business management, economics, and marketing. I completed a dual degree in Marketing and Economics at the University of Cape Town. I continued post-graduate studies in these subjects at the University of Cape Town, and the Georgia Institute of Technology, in Atlanta. I spent several years delivering management seminars at University College London in the UK. I have eclectic tastes in film and music and I spend my spare time hiking, rowing, cooking, reading, meditating, and contemplating.


September 2022

Contact

Andrew Montandon


UCL School of Management


Level 37, One Canada Square


London E14 5AA, United Kingdom


email: a[dot]montandon[at]ucl[dot?]ac[dot!]uk

Research Interests


Until recently, my educational background and research have been entirely based in marketing and economics research, where I have spent much of my time exploring the antecedents and consequences of user engagement with social media platforms; and the use of product information in a retail marketing context. Generally, my methods are quantitative in nature. I appreciate experimental design, as well as opportunities to work with panel data. Most of all, I most enjoy working with a range of diverse datasets and data types including special and textual data, wherever possible.

Strategy Since 2022

  • Organizational classification and adaption

  • Organizational learning

  • International business

  • Firm partnerships

Retail Marketing Since 2011

  • Consumer behavior

  • Product packaging

  • Nutritional information

Developmental Economics Since 2014

  • Innovation spillovers

  • Economic migration

  • Institutions and culture

  • Economic geography

Social Networks Since 2013

  • Organizational behavior

  • Negative affect

  • Risk behaviors