About Me

I am a Strategy researcher with a background in business management, economics, and marketing. I completed a dual degree in Marketing and Economics at the University of Cape Town. I continued post-graduate studies in these subjects at the University of Cape Town, and the Georgia Institute of Technology, in Atlanta. I spent several years delivering management seminars at University College London in the UK. I have eclectic tastes in film and music and I spend my spare time hiking, rowing, cooking, reading, meditating, and contemplating.

September 2022


Andrew Montandon

UCL School of Management

Level 37, One Canada Square

London E14 5AA, United Kingdom

email: a[dot]montandon[at]ucl[dot?]ac[dot!]uk

Research Interests

Until recently, my educational background and research have been entirely based in marketing and economics research, where I have spent much of my time exploring the antecedents and consequences of user engagement with social media platforms; and the use of product information in a retail marketing context. Generally, my methods are quantitative in nature. I appreciate experimental design, as well as opportunities to work with panel data. Most of all, I most enjoy working with a range of diverse datasets and data types including special and textual data, wherever possible.

Strategy Since 2022

  • Organizational classification and adaption

  • Organizational learning

  • International business

  • Firm partnerships

Retail Marketing Since 2011

  • Consumer behavior

  • Product packaging

  • Nutritional information

Developmental Economics Since 2014

  • Innovation spillovers

  • Economic migration

  • Institutions and culture

  • Economic geography

Social Networks Since 2013

  • Organizational behavior

  • Negative affect

  • Risk behaviors